Project Overview
In 2011, Twinkle Toes, a brand under Skechers, sought to engage their young audience with an interactive experience on their website. The goal was to create an animated game that captured the playful and energetic essence of the Twinkle Toes brand while promoting its line of light-up shoes. The result was a dance match game, where players matched characters' dance moves to keep the rhythm going.
The project began with the existing Twinkle Toes character designs. To enhance inclusivity, I introduced a broader range of character diversity with variations in hairstyles, skin tones, and outfits while maintaining the brand's signature aesthetic. Upon client approval, secondary characters were developed to enrich the game’s visual and interactive appeal.
The gameplay was simple yet engaging:
Players had to match a character’s dance move with the correct counterpart
A successful match triggered a celebratory dance-off, where the paired characters danced together off-screen.
If the player failed to match a character in time, the character went through a sequence of emotions, starting with confusion, then disappointment, and finally storming off the dance floor.
The game was designed and animated entirely in Adobe Flash, using 2D vector assets optimized for web playback.
Frame-by-frame animations and tweening techniques were used to create smooth and lively dance animations.
Interactive elements were scripted, ensuring responsive gameplay mechanics and real-time feedback.
The Twinkle Toes Dance Match game successfully aligned with Skechers' brand identity, providing a fun, interactive way for kids to engage with Twinkle Toes online. The bright visuals, diverse characters, and dance-centric gameplay helped reinforce the brand’s message of confidence, movement, and joy. The game remained a staple on the Twinkle Toes website, contributing to increased digital engagement and brand visibility.
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California, USA